317 Day
March 17 = 3/17 = 317 DAY!
Operation Spend 317 on 317 Day. Let’s demonstrate with our dollars the impact we can make on our local economy!
317 Day 2026 Celebration
Circle City Ink presents the 12th Annual 317 Day Celebration powered by Midwest Leak and Nap or Nothing
2026 Agenda
12th Annual 317 Day Celebration Details
- 12:00AM-11:59PM Operation Spend 317: Naptown is Proud to Pay!
- 3:17 PM TOAST TO 317 DAY & RIBBON CUTTING FOR NAP OR NOTHING 1611 COLUMBIA AVE (Circle City Ink Location)
- 6:30PM-8PM CIRCLE CITY SOCIAL: “NAPTOWN ROOTS, GLOBAL REACH” A CREATIVE COMMUNITY CONVERSATION
- 8PM-11:59PM OFFICIAL 317 DAY SOUND CHECK: NAPTOWN ARTIST JAM SESSION
—————
317 Day Challenge
The #317Day Challenge continues! Let’s continue to shop local, eat local, and listen local! Support entrepreneurs of 317 on 3/17 and every day! Post your support of Indy entrepreneurs and entertainers with #317Day!
Want to submit a special offer for us to share?
Created your own flyer for your special? Share it with us! DM @317Day_
Want to submit music for the 317 Day INtheMix live mixtape?
A brief history of 317 Day:
In 2015 Midwest Leak Magazine issued a challenge to the 317 area to support local entrepreneurs, entertainers and community workers to celebrate 317 Day on March 17th as it appears as 3/17 on the calendar.
This challenge for unity amongst the Indianapolis community came after a promotional tour stop in St Louis in 2014 that happened to fall on 3/14 which was the annual 314 Day in their city. The inspirational visit led to STL friends questioning how we celebrate our day when it shows up on the calendar. The answer? We will let you know when we start next year!
What does celebration look like? It has taken on a variety of shapes, sizes and views over the years. Each year for the last decade entertainers, entrepreneurs and community members have been encouraged to take the 317 Day challenge and intentionally shop, eat, wear, learn and listen local.
In 2016, 317 Day grew to include a concert which took place at the historic Emerson Theatre in partnership with, then artist and now entrepreneur and owner of Nap or Nothing Shop, Maxie from Naptown.
In 2019 the challenge expanded to include a marketplace for vendors that didn’t have traditional brick and mortar to showcase their products along with an all ages showcase at the Silver Centre. There was also a black owned business bus tour with guided samplings from entrepreneurs around town. The night ended with the annual Midwest Leak Awards show.
In 2023 the 317 Day celebration grew into a day long music experience and showcased a range of homegrown talent from DJs to artists and vendors over the course of the weekend. The celebration of talent was curated by Le’Deana of Midwest Leak Magazine and Maxie from Naptown at the Nap or Nothing Shop.
As of late and with growing consistency other cities have been seen embracing their calendar date’s correlation to their area code including Detroit’s 313 Day, Cincinnati’s 513 Day and Gary’s 219 Day as well as Miami’s 305 Day.