317 Day
March 17 = 3/17 = 317 DAY!
A brief history of 317 Day:
In 2015 Midwest Leak Magazine issued a challenge to the 317 area to support local entrepreneurs, entertainers and community workers to celebrate 317 Day on March 17th as it appears as 3/17 on the calendar.
This challenge for unity amongst the Indianapolis community came after a promotional tour stop in St Louis in 2014 that happened to fall on 3/14 which was the annual 314 Day in their city. The inspirational visit led to STL friends questioning how we celebrate our day when it shows up on the calendar. The answer? We will let you know when we start next year!
What does celebration look like? It has taken on a variety of shapes, sizes and views over the years. Each year for the last decade entertainers, entrepreneurs and community members have been encouraged to take the 317 Day challenge and intentionally shop, eat, wear, learn and listen local.
In 2016, 317 Day grew to include a concert which took place at the historic Emerson Theatre in partnership with, then artist and now entrepreneur and owner of Nap or Nothing Shop, Maxie from Naptown.
In 2019 the challenge expanded to include a marketplace for vendors that didn’t have traditional brick and mortar to showcase their products along with an all ages showcase at the Silver Centre. There was also a black owned business bus tour with guided samplings from entrepreneurs around town. The night ended with the annual Midwest Leak Awards show.
In 2023 the 317 Day celebration grew into a day long music experience and showcased a range of homegrown talent from DJs to artists and vendors over the course of the weekend. The celebration of talent was curated by Le’Deana of Midwest Leak Magazine and Maxie from Naptown at the Nap or Nothing Shop.
As of late and with growing consistency other cities have been seen embracing their calendar date’s correlation to their area code including Detroit’s 313 Day, Cincinnati’s 513 Day and Gary’s 219 Day.
PRESS
2024 Agenda breakdown
Circle City Ink presents the 10th Annual 317 Day Celebration powered by Midwest Leak and Nap or Nothing
The 317 Day Celebration will showcase a range of homegrown talent. The celebration kicks off Sunday at 9am and runs until midnight.
317 Day Agenda:
9am-11am 317 Day Kick Off Breakfast at Tako Seoul with opening prayer by Jeffrey Johnson II
1p-5p 317 Day Treasure Hunt Shopping Experience
1p-7p The Great Gift Exchange (media/creator collab space)
1p-3p Black Business Bus Tour curated by WildStyle
1p-12a 317 Day Food Experience hosted by Big Den Den
3:17pm 317 Day Celebration toast sponsored by Jack Daniels
5p-12a 317 Day Music Experience hosted by Amani TreNiner & Tony Styxx
7p-11p Jack Daniels Honey VIP Lounge
317 Day kick-off ***
Breakfast
at Tako Seoul
9am-11am
3/17/2024
Featuring opening prayer by
Jeffery Johnson II
8235 E. 116th St
Fishers, IN 46038
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317 Day Treasure Hunt
1p-5p
*Visit Businesses on 317 Day
*Collect Treasure
*Win prizes
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317 Day 10th Annual Challenge
10th Annual 317 Day Challenge all day, city-wide
Celebrating 317 culture on 3/17 and Every Day!
Shop, Eat, Learn, Wear, Listen, View, Give 317
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317 Day Celebration Concert
Doors open at 5pm
5:30pm – 6:30pm No Pen, No Pad intimate behind the music conversations
6:30pm-midnight live performances, vendors, interviews, and more
317 Day 10th Anniversary Toast Flyer
10th Annual 317 Day Celebration Toast
Presented by Jack Daniels Honey and Mobile Billboard Indiana
3:17pm at 416 Wabash
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Black Owned Business Treasure Hunt Bus Tour
Tour Guide: WildStyle historian and founder of All317HipHop
Check in at 416 Wabash at 12:30pm-1pm
Bus departs at 1pm
Bus returns at 3pm for 317 Day toast
Register on MidwestLeak.com
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317 Day VIP lounge hosted by Jack Daniels
7p-11p
Featuring exclusive access to
sponsored Jack Daniels and Jimador cocktails
Complimentary 317 Day merch
T-shirt customization station
premium views for concert
______
Black Business Treasure Hunt Food Experience
Hosted by Big Den Den
416 Wabash
1p-11p
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The Great Gift Exchange
“ A Media & Creator Meet Up “
317 Day Edition
A shared creative space for
Live podcasting
Interviews
Photo shoots
Content creation
collaboration
Product reviews
1p-7p
416 Wabash (upstairs)
A @CreatorsClubStudio Pop-Up Experience
Tickets: https://317daymusicfest.eventbrite.com
317 Day Challenge
The #317Day Challenge continues! Let’s continue to shop local, eat local, and listen local! Support entrepreneurs of 317 on 3/17 and every day! Post your support of Indy entrepreneurs and entertainers with #317Day!
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