JD Sports US Links Up with Indy Creators for a Fresh Take on the Jordan Brand
JD Sports US tapped into Indianapolis talent by teaming up with the city’s own Zakiyah Parker and Olivia West to create standout visual content for the W’s Air Jordan 11 Pearl and the Jordan brand. The collab blends Midwest flavor with Jordan heritage, showcasing how local culture and high-energy storytelling can elevate a release. With authentic style, strong creative direction, and a real connection to the community, this project shows how brands win when they tap into homegrown voices that know how to move the culture forward.
