After Indianapolis hosted All Star Weekend in 2024, Indiana continued to make an impact during All Star Weekend 2025 in San Francisco, California. East Chicago, Indiana native, LaStar Jackson, owner of Saint Avenue, had the opportunity to collaborate with the NBA G-League and American Express by turning his designs into jackets for the NBA G League Finals MVP.

Naptown’s own Club 520 Podcast collaborated with BallisLife, Foot Locker, and YouTuber Frank Nitty for a live episode during All Star Weekend 2025.