By: Le’Deana

LaKeysha Spearmon has spent years building her reputation through her work behind the chair. Known professionally as @indyhairdoc, the Indianapolis entrepreneur has grown her expertise into Indy Hair Clinic while continuing to think about what the next version of her business can become.

Her episode of Evolving Entrepreneurs follows LaKeysha during a season of expansion. We get an inside look at the buildout of her space, the decisions that come with growth and the work required to turn a vision into something people can actually walk into and experience.

As her business grows, LaKeysha is thinking intentionally about how she presents herself, communicates the value of her work and creates a brand that can grow alongside her expertise. She entered Evolving Entrepreneurs with years of experience, an established clientele and a strong professional identity. This season gave her space to examine what she had already built and make decisions about where she wanted to take it next.

The episode captures entrepreneurship while it is happening. There are construction decisions, conversations, ideas being refined and moments when LaKeysha has to determine which opportunities deserve her attention. Viewers get to see the work surrounding the work.

Her knowledge, relationships and reputation remain at the foundation of what she is building. Expansion gives LaKeysha an opportunity to create stronger structure around those gifts and develop additional ways for her work to serve people.

Through Evolving Entrepreneurs, Midwest Leak follows LaKeysha beyond the finished photos and polished branding to document the process of becoming.

Watch LaKeysha Spearmon’s full episode of Evolving Entrepreneurs and follow her journey with Indy Hair Clinic and District Beauty and Wellness as she continues building beyond the chair.