23XI Racing is charging into Brickyard Race Weekend with its innovative 23XI Intersect presented by Xfinity, set to take place on Friday, July 25 at Morris Bicentennial Plaza, just steps from Gainbridge Fieldhouse. This free, open-to-the-public event transforms the traditional car show into a vibrant fusion of racing, music, car culture, and community, headlined by DJ Envy of The Breakfast Club fame. Attendees will also get exclusive access to NASCAR’s rising stars: Bubba Wallace, Tyler Reddick, and Riley Herbst. Guests will immerse themselves in activations like Xfinity’s “Boomin’ Burnout,” Logitech G racing simulators, the McDonald’s McRig, and Toyota’s prototype vehicle showcase. Designed to introduce new and diverse fans to NASCAR, the event aligns with 23XI Racing’s mission to make motorsports more inclusive, offering a fresh, immersive experience ahead of the Brickyard 400.

Learn more: 23XI Intersect.